LinkedIn, why do you use it?

stuffed cabbage

What is the purpose of LinkedIn?

Everyday I get a few requests from people who would like to connect with me and a few that would like me to recommend them, but I am not sure what the end game is.  So I start digging around and found a great blog called “Why Do You Use LinkedIn Anyway” it offers 5-6 reasons that people may use LinkedIn.  I think it’s far too many, I have narrowed it down to two.

Try to Find a Job

People are looking for jobs all the time.  Some people are out of work, some people don’t like their boss, some people want to make more money and others simply believe the grass IS REALLY greener on the other side. If you are looking here are some helpful links.

Get Leads and Then Reach Out to Them Like You Know Them

This is really annoying to me, I get calls all the time that say “I saw your profile on LinkedIn and thought you would love to hear about my stuffed cabbage delivery service”.  I appreciate the effort and the salesmanship, but seriously my company has no use for your stuffed cabbage, please do a little more research. If you are legitimately trying to find some great leads, these links may help.


So please tell me what I am missing when it comes to LinkedIn.

Reality TV and Social Media

Remember when reality tv was the Real World and Social Media was passing out valentine’s in your 3rd grade classroom? Well things have changed, ok they have blown up! Reality TV has everything and there is a social media site for everyone. So how do they match up to each other?

Top 10 Extreme Reality TV Shows ans their Social Media Counterpart:

  1. Finding Bigfoot (Animal Planet) = LinkedIn, we want it to be amazing, we want it to create leads and ROI and help us find jobs, just like we want Bobo to find a Bigfoot in the backwoods but all we get are some wood knocks and let down
  2. Jersey Shore (MTV) = Facebook, we all know it was WAY better before everyone else found out about it but because it is such a beautiful mess we still spend an inordinate amount of time on the site, posting, liking, sharing and of course fist-pumping
  3. Hillbilly Handfishin’ (Animal Planet) =Foursquare, when you check in you feel good as well as involved but you have no idea why you did, just like the blank smile you have on your face when you watch the tv show, but seriously you are watching a show about people catching fish by putting their hands in that fish’s mouth
  4. Hoarders (A&E) = MySpace, we are appalled by it and by people who still use it – just let it go, do you really need 93 cats? Do you really need your MySpace page? BUT it is still getting numbers so what am I missing?
  5. Real Housewives (Bravo) =flickr, who cares – fun to look at sometimes but absolutely no purpose, it is time you will never get back
  6. Top Chef (Bravo) = Google+ has a ton of hype and marketing around it but when people want to watch cooking shows they go to the Food Network and watch one of the many proven shows there, kind of the way people usually go to Facebook
  7. Swamp People (History Channel) = Klout, what can I say Klout is a site that judges analytics and influencers, we all know the only reason to watch Swamp people is to judge yourself against the “swamp” people and make yourself feel better
  8. Keeping Up with the Kardashians (E!) = Twitter, where did it come from, how did it get so big and what do we really learn in 140 characters
  9. Say Yes To The Dress (TLC) = Instagram, just like the TV show does with brides to be, Instagram can take average or even ugly pics and with a tuck here and a click there those pictures look amazing and you want to show all your friends
  10. The Rachel Zoe Project (Bravo) = Pinterest, only women get it and they get it in a huge way – Pinterest is the break away hit of 2012 that people, or should I say women are still only finding out about

Notorious B.I.G. the original king of social media

Notorious BIG



We have seen blog after clever blog where people take a classic book about marketing, war or whatever and apply it to the trends of the day.  Ries and Trout’s 22 Immutable Laws of Marketing and Sun Tzu’s Art of War both classics both made to fit whatever the popular marketing movement of the day is.  Even the master Seth Godin’s folio Purple Cow has been taken from the pre ’08 pasture and has been translated for today.

It seems to me that everyone has forgotten one marketing genius whose manifest can teach us all we want to know about social media, analytics, roi and product life cycle.  Christopher Wallace better known as The Notorious B.I.G. dropped the masterpiece; Ten Crack Commandments in 1997. Years before Facebook, LinkedIn, Twitter, WordPress, Pinterest and the rest but if we study these 10 Commandments it tells us everything we need to know.

Rule nombre uno: “never let no one know, how much, dough you hold, cause you know, The cheddar breed jealousy…” this translation is easy, we have all seen it with start-ups, there is all kinds of love and respect until you make money – once you start making money the fake friends, the lawsuits, what was once considered genius is now a sell-out

Number two: “never let em know your next move Don’t you know Bad Boys move in silence or violence Take it from your highness
I done squeezed mad clips at these cats for they bricks and chips” I believe Steve Jobs heard this verse and took it to heart, proprietary also means don’t tell anyone. I bet the Winklevoss twins wished they listened to a little less Weezer and a little more Biggie

Number three: “never trust no-bo-dy Your moms’ll set that a** up, properly gassed up Hoodie to mask up, sh** for that fast buck
she be layin in the bushes to light that a** up” nothing is private so be careful who you trust, there have been legal cases from NYC to Cali where people’s private Facebook messages have been used as material and necessary pieces of evidence to do everything from convict to increase/decrease settlements

Number four: “know you heard this before Never get high, on your own supply” ahh the best of the bunch, simple don’t get so excited about followers, fans, pins and retweets that you actually start to believe your own hype – you will go from relevant to has been if all you do is post about yourself time after time – don’t tweet or post just to read your own stuff

Number five: “never sell no crack where you rest at I don’t care if they want a ounce, tell em bounce” – we can have a little fun with this one, this is the simple warning that if people in your family know what you do for a living you will be hooking up monitors, downloading iTunes, running avast scans and cropping profile pics when you go home to visit for the holidays

Number six: “that g*d damn credit, dead it You think a crackhead payin you back, sh** forget it” – digital is not free, get paid for your work!!!  No one asks a plumber to fix their pipes for free with the hope that they can pay them later if things take off, why should we work for free

Seven: “this rule is so underrated Keep your family and business completely separated” just because they are your brother, sister, cousin, aunt or mother doesn’t mean the understand SEO or SEM – don’t go into business with your family unless you are 100% sure they can pull their own weight and add value

Number eight: “never keep no weight on you Them cats that squeeze your guns can hold jobs too” – be careful with your prototypes and plans, we all remember the story of the Apple engineer who left his prototype iPhone 5 in a bar. Maybe marketing genius, maybe too much tequila either way be careful

Number nine “shoulda been number one to me If you ain’t gettin bags stay the f*** from police If  ******  think you snitchin ain’t tryin listen They be sittin in your kitchen, waitin to start hittin” be transparent, don’t hide negative posts about your brand or product. If someone says something negative about your product embrace them and address it, don’t report it or delete it you will lose all credibility – social media offers great rewards but does open you up to negative honesty

Number ten: “a strong word called consignmentStrictly for live men, not for freshmen If you ain’t got the clientele say hell no
Cause they gon want they money rain sleet hail snow” – if you don’t have the skill set or can’t hit the deadline don’t take the job, you make us all look bad

Biggie went on to say “Follow these rules you’ll have mad bread to break up” I agree, keep learning, be disciplined and be a social media beast, the money will follow…..