Marketers, are you helping your sales team sell Social Media?

It’s the last day of my quick Florida getaway. We did have some sun today, but we have had many more clouds. It has given me a lot of time to read and look at stats that I normally wouldn’t be able to do. Last week I installed Buffer on everything I could and now can schedule tweets during peak times, space them out and even better, look at the clicks that the links in the tweets get. I have noticed something amazing or shall I say controversial. I have noticed that tweets about sales training and tips for the business of sales in regards to social media, don’t get many clicks. Whereas tweets aimed at the marketing of brands through social media get many. I may be biased because I am a Marketing guy, but it appears from my limited research and even smaller sample that the marketers are much more comfortable about Social Media as part of their craft than the sales professionals are. I know, BIG Statement, pitting Marketing against sales, but seriously that is not what I am doing. I think it is our job as brand cultivators to continue to pump info to our sales forces, take away the mystical names and acronyms and simply show them why they should sell things and how they can generate revenue. Plain and simple social media can and should be sold AND you can make money doing it. We, as marketers know this, it is our job to strip away the mystique and constantly deliver materials regarding social media to our sales teams, that make them comfortable with pitching, talking about and selling it. Think of it as the same way you had to sell your boss or CEO why you needed a budget for a blogger, SEO or a .com team. Here are a few links to help you out: How to make a sale using social media How to Sell Social Media Marketing to Your Boss How to Sell Anything Using Social Media How To Explain Social Media with Donuts Happy teaching! 20120227-132041.jpg