For every bit of learning or advancement in technology I conquer, or shall I say feel comfortable with, there is a new term or phrase that comes along that gives me a feeling of SMID or Social Media Inadequacy Disorder. Yes, you can tell I am part of the new media forefront because now I have made up my own abbreviation or is it term or perhaps acronym?
But honestly I came across a term today that was brand new to me, Interest Graph. To me, a new term, but not for everyone. In November of 2010 the Assetmap Blog posted a blog titled Why the Interest Graph Will Reshape Social Networks (and the next generation of internet business). In there it says ” In a great post on TechCrunch in October, Naval Ravikant and Adam Rifkin articulated the difference between the “social graph” (the network of people you know personally) and the “interest graph” (the network of people who share interests with you, but who you don’t necessarily know personally). If Facebook is the service with the internet’s most complete (visible) social graph, Twitter is the service with the internet’s most complete (visible) interest graph. “Following” a person — even one you don’t know — is an affirmation of your interest in their insights and recommendations. “Friending” someone is simply an act of acknowledging an existing relationship, that in many cases, has more to do with a previous shared experience (think: your freshman dorm) than with a really active shared interest.”
So I searched a little more and found three more, what I consider very strong posts:
- 5 Key Components of a Successful Interest Graph This one came out 2 days ago on Mashable, written by Moataz Rashad
- What the Heck is an Interest Graph? Pearltree raises $6.6M to show us written by Jolie O’Dell for Venture Beat the day before Valentine’s Day 2012
- The Era of the Interest Graph – This one showed up a year ago on WebProNews
So fire up the Google searches and start to master your understanding and position on the Interest Graph.