I am waiting for someone to make a t-shirt that says “Kiss Me I’m A Social Media Expert”, the same way you see the non-Irish wearing “Kiss Me I’m Irish” shirts as they drink their way through St. Patrick’s Day festivities each year.
Is everyone really Irish?
I am jaded today. There are too many posts, tweets, webinars, profiles, conferences, guides, books, white papers,videos, blogs – EVERYONE is an expert on social media. But with all these experts why is there still so much learning to do and so many unanswered questions. Why is consistent ROI still like trying to find a pot of gold at the end of the rainbow. Why are there no true best practices that when followed bring you; respect, love, wealth and health like a Shamrock or four-leaf clover.
The Easy Route and SNAKES!
The answer is simple, follow the roots of this mythology it is because our emerald island nation, that we call social media, has been infiltrated with snakes! What started as pure with good intentions and smart people who were trying to change the way we did things, trying to make an honest buck, trying to impress a potential partner or people who simply wanted to prove they were smarter by changing the world is now a mess. People trying to take short cuts, not understanding their craft or the power it holds. Short sided people who think the words; Facebook, Twitter, LinkedIn, email and Pinterest belong on a white board during a client meeting, but have never really taken the time to understand what those words can do in the hands of a true social marketer.
It is time to banish the fakes out of social media the way St. Patrick banished the snakes from Ireland!
Take time to learn your craft; read, watch, follow, explore, take some chances and best advice – learn. Become so smart that you can’t be fooled. You then become the expert, a real expert. Now, I am not sure what the best books are on social media but here are some lists that can start your journey.
- Top Rank – Best Books On Social Media
- Windmill – The 25 Best Social Media Books of 2011
- Social Strategy Blog – 10 Best Social Media Books
- good reads – Top Social Media Marketing Books
- Social Media – The best books about social media that you would never expect
Happy reading and Happy St. Patrick’s Day!